Choose a Print Advertisement of your choice and write a three-part Essay

Choose a Print Advertisement of your choice and write a three-part analysis of its message and how it attempts to persuade - Essay Example (Ten Arguments in favor of Baygon, n.d) Now, the branding and advertising department of Baygon needed to push the envelope in creating an ad that would exaggerate its effectiveness and strength with a new age, hip and comic way to appeal to the customers. At the same time, there had to be an element the product could relate to. They couldn’t show Baygon taking out a dinosaur or a crocodile, the product is made for insects and such a concept would be wrong and disturbing at the same time. It could cause negative effects. Since the world is moving towards a more superhero trend with movie remakes and the new found craze, Spiderman is one of the most popular of all time movies with an enormous fan base (Spider-Man Official Site, n.d). Now an ad needed to be created that would not be offensive and would be funny and persuasive. Baygon decided to make Spiderman its victim, a superhero that was a result of a mutant super spider bite and had amplified super spider like abilities that even the toughest villains couldn’t combat against. It may seem that Baygon would favor the bad guys but the ad creates a funny feel. The advertisement image they decided upon was Spiderman knocked out, lying unconscious and displaying a Baygon spray can at the lower right corner. Pretty simple but the message is hilarious, appealing and strong. As mentioned earlier, customers buying insecticide sprays needed to be persuaded with the spray’s effectiveness. The ad does that in a superb and comic way. The advertisement is bound to make anyone laugh out at first sight. No doubt it is unrealistic but the approach is very effective. Of course the customer knows the spray could never take out Spiderman, and that Spiderman doesn’t really exist, but that’s a different story. The idea of an insecticide sends an important message the same way Popeye the sailor did with spinach. Eating a single can would